Pick your vibe
Explore our curated drop of beauty essentials made for those who stay ready and keep it polished.
View the drop ↗YOUR NEW PRETTY HABIT
Beauty essentials.
Everyday luxury.
Little details. A whole lot of confidence. Find your next beauty and hair essentials, without the luxury price tag.
Browse productsBLACK-OWNED · LOCAL PICKUP · MADE FOR YOUR ROUTINE
THE EVERYDAY ESSENTIALS EDITA pretty little upgrade.Starting at $3
Bonnets & scarves✧Lashes & gloss✧Everyday pretty✧Meet up. Glow up.
THE PRETTY EDIT
Your routine, upgraded.
THE BEAUTY ESSENTIALS VIBE
Pretty is a habit.
Make it yours.
We are a Black-owned brand empowering the next generation. Our accessories are for style lovers who value confidence and a curated look.
Find your favorites ↗OUR PROCESS
Three steps to your next favorite.
Send your request
Choose your products and preferred meetup details. We will respond to confirm availability.
Submit order ↗Meet up. Glow up.
Collect your pieces at the confirmed public location in Chicago, Baltimore, or Coppin State.
How it works ↗Monday–Friday · 10 AM–4 PM · Public meetups only